Fabulous at 500: IWitness Global Citizen programme reaches target

Victoria Bowden

The IKEA Foundation is celebrating the fact that 500 co-workers have taken part in IWitness trips to see the work it funds in action!

IWitness achieved its 2020 target, set jointly with IKEA’s People and Planet Positive strategy, when a group of co-workers from the UK and Ireland visited a Save the Children programme in Vietnam in September this year.

All the co-workers who have taken part in IWitness trips have seen for themselves the the difference the IKEA Foundations partners are making. In connection to the Good Cause Campaigns the programmes have supported educations programmes, the living situation for refugees and promoted children’s right to play. Through their blogs they have helped inspire their fellow co-workers to get behind these campaigns.

“The trip made me see the impact of the work that Save the Children are doing with the support of IKEA Foundation to empower children and those around them to prevent child abuse, we may not be able to eradicate it but we can raise awareness amongst the many people.

Martin Luther King once said “Faith is taking the first step even when you don’t see the whole staircase.”

This is what I see the work being done by the Save the Children team.  This is not about giving a bit of funding to build only a school – it is to build spirits, to build confidence, this is changing mindsets that children are important but we need to give them the love, encouragement and safety to develop into well balanced adults; invest in them today so they create a better tomorrow.” Nuzhad Chagan, Marketing, IKEA UK & IE.

Between 2012 when the programme was launched, and the end of 2017:

  • 542 co-workers will have been on 82 IWitness trips
  • 36 IKEA countries will have sent co-workers to 24 destination countries

Applications are currently open for IWitness 2018. Co-workers will either visit projects supported by previous Good Cause campaigns (Soft Toys for Education and Brighter Lives for Refugees) or those funded by the new campaign, Let’s Play for Change.

They then share their experiences on the IWitness blog, helping inspire and motivate all co-workers to make upcoming Good Cause campaigns a huge success.

“The IWitness opportunity is an amazing way for co-workers from across stores and functions to come together and experience something really life changing.  The opportunity not only makes them incredibly proud to work for IKEA but also builds up a number of different skills that can be applied to their daily roles.  The IWitness trip embodies a true sense of togetherness- as ambassadors often build lifelong friendships with their travel companions!” Hiliary Jenkins, People & Communities Leader, IKEA UK & IE.

If you are an IKEA co-worker interested in going on a trip, please contact your store manager.

For more information email: IWitness@IKEAFoundation.org

 

Victoria Bowden

ABOUT THE AUTHOR
Victoria Bowden

I work as a communicator on the IKEA Foundation’s IWitness programme. I joined the department in 2015 after moving over from the UK with my husband and daughter Evie. I think the Good Cause Campaigns are an incredible opportunity to change the lives of children across the world and are making a huge impact on the livelihoods of families living in poverty. In my spare time I enjoy reading, the theatre and photography.

More posts by Victoria Bowden

Leave a Reply

Your email address will not be published. Required fields are marked *