I have worked at IKEA since 2006 with both corporate and commercial communications. I work mainly with children’s furniture and toys and how these benefit children’s development. Since the beginning, I've been very involved in running and developing the annual Soft toy campaign in cooperation with UNICEF and Save the Children, and today that's the project that I treasure the most. Being the youngest in my family, I was always allowed to explore at an early age, eventually leading to adventurous and long trips by myself before the age of 20. Today I am happily settled in the city of Malmö, where I love exploring the diverse choice of food and coffee with family and friends.